The Store– Róhe

Interior with dark wood display cabinets and shelves behind a long wooden table surrounded by chairs and a sculptural white table lamp.

The Store

New York Flagship

The New York store is conceived as more than a retail space, it’s a cultural destination and an extension of the Róhe world. A place where fashion, art, collectible design, architecture and craftsmanship come together. Bringing Dutch heritage to New York, it translates the spirit of Amsterdam into a contemporary setting, a luxurious yet creative environment where modern refinement meets subtle rawness.

Dark wood shelving and drawers display ceramic cups and coffee equipment including a tray with a coffee pot and cups in a warm minimalist interior.

Street-level view of a cream-colored building facade with tall windows, decorative columns, two wooden doors, dark storefront windows, and a cobblestone sidewalk

Minimalist windowsill scene with an abstract black figurine and small brown bowl illuminated by sunlight between deep brown architectural walls

Dark wood writing desk with a white sculptural table lamp in a minimalist concrete room with a black bench and angular white chair nearby

Minimalist clothing showroom with garments hanging on a wall rail behind a dark wooden table and drawer unit on a carpeted floor

Black and white photograph of an abstract wire and geometric sculpture displayed on a tall white pedestal in a minimalist gallery space

Dutch Heritage

At the foundation of the store lies a deep connection to our Amsterdam roots and the character of Huis de Vicq. Rather than reproducing the original space, we translated its spirit into a distinctly New York context through custom Dutch wooden panelling, honest materials and carefully curated objects and artworks.

Two white ceramic cups in different sizes sit on a round black tray with a square wooden coaster on a light countertop near a window

Modern minimalist room with a burgundy sectional sofa, white draped coffee table, clothing rack, floor lamp, and sculptural chairs.

Minimalist clothing showroom with cream knitwear on a rack, a white sculptural pedestal, neutral walls, soft lighting, and a textured carpeted floor

The experience of the store is designed around the feeling of home. Function is balanced with warmth, the familiar sits alongside the unexpected. The result is a setting shaped by everyday gestures. A place to pause, settle in, and engage with the collection through a series of thoughtful rituals.

Interior display area with a long dark brown sectional sofa in front of glass clothing cases and garments arranged against a softly lit wall

Modern courtyard with black lounge chairs and a rectangular fire pit beneath a large canopy surrounded by pale stone walls and flooring

A minimalist interior space with black wooden chairs and benches arranged on a light beige rug. The room features cream-colored walls, a glass display cabinet with clothing, a coat rack with a dark coat, and a skylight with black beams overhead.

We invite you to step inside, slow down and discover Róhe from a new perspective.

A minimalist interior scene with a low concrete wall and tiled floor. Several small objects are arranged on the floor: a book, a small cylindrical vessel, an open book with printed pages and a round gold seal, and a black tray holding two small brown ceramic pieces.

A modern interior scene showing built-in cream shelves and a recessed fireplace niche with a tiled hearth, alongside a dark wooden bench in the foreground.

A dark, elegant interior space with a glass display case on a small table, a wooden pedestal, and a large black column, viewed through an open dark doorway.

Róhe Flagship Store
77 Mercer Street, SoHo, New York

Monday - Saturday 11 AM - 7 PM
Sunday 12 PM - 6 PM

A minimalist interior scene with a cream-colored jacket hanging on a slim black clothing rack against a beige wall, next to a glass display case on a wooden pedestal. A black chair sits near the center-left, and a dark wooden door is visible on the left.

77 Mercer Street, SoHo, New York

Monday - Saturday 11 AM - 7 PM | Sunday 12 PM - 6 PM

A minimalist closet with cream-colored walls, dark brown wooden trim, a built-in desk on the left with a small black stool, and an open central doorway leading to another room.

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