A Moment's Pause

The Pre Spring 25 campaign unfolds on the eastern edge of the Veluwe, a large forest-rich area of the Netherlands. A place with a rich history tied to the local landscape, a scenic place for nature lovers and seekers of tranquility.

Black and white forest scene with sunlight filtering through high trees

Person wearing a taupe coat layered over a taupe knitted belted cardigan against a dark background

Woman standing in a forest with a long coat

Stack of logs with a lava stone cylindrical object in a forest setting

Portrait of a woman wearing a wool scarf wrapped around head in a black and white photo

Modern low house partially obscured by trees in a forest

The building’s minimalist architecture, with its floor-to-ceiling windows, invites visitors to immerse themselves in the world outside while remaining comfortably within.

From morning to evening, and from winter to spring, we witness the interplay of the external world within our walls.

Woman wearing a cream turtleneck, cream double faced jacket and cream silk trousers standing in a serene outdoor setting with greenery reflected in a window.

Wooden cabin partially obscured by trees in a forest setting

Woman in a long black trench coat and a black hat standing on a concrete deck of a modern bungalow surrounded by trees.

Woman wearing a v-neck sweater and heavy satin a-line skirt.

Woman wearing a long cream dress sitting on a bench in a interior with wooden walls and beige tiles

The collection captures a moment to honor and reflect on our surroundings. Textiles within the collection are layered with a balance between instant desire and a moment’s pause to question our own perspective of beauty. For us, these moments of questioning are marked by unexpectedness.